DM Radio

Let's talk Data Management

Internet of Marketing: The MarTech 7,000 Grows

March 7, 2019 Podcast 0

DATE: March 7, 2019

TIME: 3 PM Eastern / 12 PM Pacific

The Guests

  • Michael Locke, MTA
  • Justin Kitigawa, HG Data
  • Adam Johnson, ActiveCampaign
  • Sky Cassidy, Mountain Top Data

About the Discussion

Choices, choices, choices! The modern marketer has an embarrassment of riches in terms of application options. In fact, the market has reached such a fever pitch, that we’re now talking about the MarTech 7,000! That’s 7,000 cloud-based solutions that focus on sales and marketing automation. For comparison, in 2011, it was the MarTech 150. That’s right: the market for this kind of software has increased by more than 40x over the past eight years! Learn more about the data side of this story on this episode of DM Radio!

About the Host

Eric Kavanagh

CEO, The Bloor Group

Eric has more than 20 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, Information Management’s DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

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